White Hat and Black Hat SEO Methods
With search engine optimization becoming more popular in recent times, there are still people out there who try to cut corners and put into place seo methods that are against search engines’ terms of service, these are known as black hat seo methods or ‘spamdexing’. The term black hat is quite the opposite of the more practiced seo method known as white hat, but both tactics have the potential to improve your websites ranking in the main search engines such as Google, Yahoo and MSN Live search. However, white hat techniques tend to produce results that last a long period of time, whereas black hat techniques can produce good results at first but the website is under a serious risk of being banned either on a temporary basis or permanent once the main search engines discover what they are doing and the methods they are using.
At Webrevolve we follow strict guidelines and only use effective white hat techniques for search engine optimization of our current client websites as we have the experience to know what works and what doesn’t in terms of seo. We have seen websites in the past get a good boost of publicity and business due to high rankings but then fall dramatically because the search engines have found out that they are using ‘illegal’ black hat seo methods.
When using black hat search engine optimization methods, the content on the page is primarily designed with the search engines in mind rather than actual real human visitors. Usually black hat seo methods use various styles and tricks to hide content and links so they are not even visible on the page, but search engines still pick them up. Therefore, it is well known method that people spam their targeted keywords into blocks of text the black hat way to try and increase their position in the search engines. Although this may work on a short term basis, search engines have an advanced technique and knowledge for spotting such ‘illegal’ tricks and penalising the website with a ban from their database. When using white hat seo methods, the content and links are designed with actual human visitors in mind as well as the search engines. Meaning that you have the ability to design fantastic looking web pages that are optimized the ‘white hat’ way and therefore get better results overall with better rankings in the search engines.
Here at Webrevolve, we understand that putting white hat seo techniques into place may be a little time consuming, but it is definitely the most effective for your website on a long term basis and will, over time, produce much better results that bring better quality visitors to your website and more conversions for your company. We now offer a free consultation service to prove to you that we can actually increase your business sales and enquiries using our effective white hat seo techniques. Contact us today for more informationL 0151 515 3311
