Need a logo and brand identity for your new start-up business? Or just fancy a re-design of your currently dated or un-appealing logo?
Our creative and experienced team of designers can develop a brand image suited to your business and make you stand out from the crowd. Logo design is an important part of any project, it is the starting point for your web and print designs, so it is essential that the logo is personalised to your company and conveys the right image.
For a logo design project we follow a specific set of stages:
Design Brief
A crucial stage of the design project, having a specific and detailed brief stating what you want from your new logo. We help you put together the details by supplying you with a logo brief questionnaire form. This questionnaire will help you to put together the detailed specifications of your logo, and therefore give us a design guide for the rest of the stages.
Research & Brainstorming
From the information you have given us we now start researching your current brand, your competition, what your business does and the overall character of your company. Ideas for themes, colours and shapes will be noted from the research and a rough set of ideas listed
Sketching
A stage of the design process over looked by many designers, but one of the most important in terms of putting ideas down on paper and turning these ideas in to a tangible design. Our designers have backgrounds in art related industries and enjoy this stage of development the most as they have the opportunity to get out their pencil and paper again! This is when the creativity starts and visual ideas are drawn up.
Prototype
From the sketches, we will then concentrate on 2 or 3 of the designs and expand on these by turning them in to real on screen logos. This is where the colours, fonts and layout are finely tuned to get the right feel for your logo. We put together several variations of each logo sketch to give you a broad view of what is possible with the ideas and specifications from the previous stages.
Showcase
This is when you get to see the results and review your logo design. We send you the main logo design along with the variations in colour or layout (where necessary). Now you get to give us feedback, maybe you have a feeling that a light blue colour may work better than the dark green? Maybe the font just isn’t what you imagined? This is all part of the design process, you give us you thoughts and we work on adjusting the design to match your expectations. Or maybe you are just happy with the first draft of designs? Then it’s straight on to the next stage…
Delivery
Once you are 100% happy with your logo design, and any small alterations have been made, we send you the logo files. Any file types you require we can supply, but our normal logo delivery pack contains; pdf overview of logo, .eps, .ai, .psd, .jpg, .gif and .png.
Further work
The logo we have designed is now yours to use on your website, stationary, advertising or whatever you had in mind. We can take this project further and supply you with the same professional service for your website or print designs. Take things further with us and let us handle your full company design development, we have the team and resources to take you to the next level.