Ferratum Case Study

The challenge

Improve SEO rankings for Ferratum UK website in the extremely competitive market of payday loan companies.

The solution

We proposed an on-going organic SEO campaign to improve the on and off-page optimisation of the Ferratum UK website. This included some of the follow:

• Competitor analysis and keyword research
• Working with 3rd party web design company to implement more relevant content and a blog to the website
• Building quality and relevant backlinks to the website
• Taking part in online discussions and submitting the site to quality web directories
• Featuring articles on blogs as guest posts

The results

Only a couple of month in to the campaign, the results are a drastic surge in search engine rankings:

• Overall traffic rose by 121.1%
• Non-brand traffic rose from a mere 15 visits to 1113 
• A 132.7% increase in returning visits
• Site ranked first position for several competitive search terms