Our business has been through an exciting and large scale change this year and we have doubled our head count, moved in to swanky City Centre offices and signed up an impressive list of clients.

We’re all very much looking forward to 2012 and would love to hear from any business owners looking to increase profit with their online marketing strategy.

EBay Inc. chief technology officer Mark Carges noted the investment in the nearly 4-year-old company during a meeting Thursday with investment analysts.

The investment revelation came on the heels of Magento’s own announcement earlier this week that it will release Magento Go, an open-source ecommerce platform aimed at very small e-retailers that are just getting started with e-commerce. Magento Go is the company’s first cloud-based ecommerce platform, meaning it is hosted online, and will be available to e-retailers at the end of this month.

For more information on how you can get your Magento ecommerce website up and running; contact us today for a no obligation quotation.

Google has currently released information that searchers using the new Google Instant Preview are 5% more likely to be satisfied with the search results they click after seeing a visual preview next to the listing.

The basic idea of Google Instant Preview is to essentially give users the ability to see a website before they visit it. It does this by taking a screenshot of every webpage in its index and giving users access to it via a magnifying glass icon that sits to the right of every search result. When a user clicks on the magnifying glass icon, a screenshot of the webpage in question will appear to the right of the search result listing.

“We realized early on that this kind of experience would only make sense if it was lightning fast. Not long ago simply downloading an image could take 20 or 30 seconds, and even today many websites take four or five seconds to load”

Commented the Product Manager in the Google Blog.

He added

“With Google Instant Preview, we match a search query with an index of the entire web, identify the relevant parts of each webpage, stitch them together and serve the resulting preview completely customised to your search–usually in under one-tenth of a second.”

When a searcher performs a search and sees the search results page displayed, they do have a choice of whether or not to activate the Google Instant Preview feature by clicking on the magnifying glass icon. Therefore, it will probably be more beneficial to have a well-designed and well-structured website that previews well. Reason being is that if a website looks unprofessional or out dated on the preview, you could find searchers avoid clicking on it as opposed to clicking on a website that DOES look professional and modern in its preview. Again, as mentioned in other topics, it boils down to trust and how users see a professional website more trusting than ones that look unprofessional.

Google Instant Preview is here to stay and designed to make the search selection process easier and according to Google, faster, but the bottom line is good SEO practices are what is going make the difference of whether or not you get discovered on the search engine results pages and this has always been the case. Meaning the introduction of the Instant Preview tool should not affect organic SEO much if at all.

For more information on organic SEO techniques contact us today and see how your website can get discovered on page 1 of Google and let users start Instant Previewing your site today.

Sponsored by high profile local businesses, Liverpool Vision, Liverpool ONE and TJ Morris Ltd/Home Bargains the awards, held at the Athenaeum, recognised the achievements of graduates who have been successful in setting up businesses and commercially exploiting innovative ideas, as well as recognising the invaluable support provided by volunteer business mentors from the local business community.

The award was presented to James by Jerry Spencer, Enterprise Manager of the main sponsor, Liverpool Vision also commented: “Liverpool Vision is very happy to be sponsoring this year’s LJMU Graduate Entrepreneur Awards. Graduates can make a vital contribution to the growth of Liverpool’s economy by establishing dynamic businesses based on new ideas and technologies and with good prospects for growth. They also help raise Liverpool’s standing as an international city of business and enterprise. We want to work far more closely with all the universities, including Liverpool John Moores, to ensure that students come to the city, settle and establish successful businesses that can grow into the future.”

For more information please visit the LJMU website: http://www.ljmu.ac.uk/NewsUpdate/index_116423.htm

We would like to thank all of our wonderful clients and supporters that have been involved at any stage of our development over the last year.

Roll on 2011!

1. Do you want a fast / immediate form of advertising?
2. Do you want to keep track of and monitor your advertising budget and performance (ROI)?
3. Are you looking for a cost effective advertising solution?
4. Are you a business providing paid services / products to consumers?

With over 70% of online users using Google as their primary search engine, it’s no surprise that thousands of UK and Liverpool based business are using Google Adwords PPC to promote their services. We have years of experience offering SEO and PPC services to a number of Liverpool based and UK wide clients and have proven results that show not only a return on investment but brand establishment allowing a company to grow and become a recognised service provider in their area.

Benefits of PPC Advertising in more detail

1. Immediate Advertising (First Page Google Result in 24 hours) – Pay per Click is one of the fastest advertising methods to implement compared to other forms of advertising. It is also quick to respond to changing market demands or changes in business situations. Lastly; your PPC campaign budget can be decreased, increased or paused instantly. An example of pausing your campaign might be if the number of orders or enquiries received is too high.
2. Monitoring performance – it is very easy to measure “click through rates” and “cost per click” giving a clear indication of how many visitors arrive at a website and how they landed on your web page. In addition to this, a more useful measure is the number of relevant visitors on a cost per sale basis or cost per conversion. With this type of monitoring we can understand what is working for your business and what is not.
3. PPC Advertising is one of the most cost effective forms of advertising online, short term, especially where industry bid prices are low for less competitive markets. However, in some industries, competition has driven bid prices to a high level that the cost of generating a sale is almost as much as the profit from that sale, making it less effective depending on what service or products you are providing.

Why not discuss the opportunity to allow Webrevolve to set up and manage your SEO or PPC Advertising campaigns to help your business grow. We do the leg work of researching your market, setting up ads, managing keywords, keeping an eye on performance and most importantly work out what is working to maximise your return on investment. Get in touch today on 0151 515 3311 or email me direct for more information alan@webrevolve.com.